The Merseyside holiday let market

Merseyside sits within the North West holiday let and serviced accommodation market. Merseyside was created in 1974 from parts of Lancashire and Cheshire and comprises five metropolitan boroughs centred on the Mersey Estuary. We arrange holiday let mortgages, serviced accommodation mortgages, bridging, development finance, remortgages and portfolio facilities on short-let property across the county, covering 4 catchments, led by Knowsley, Liverpool, Bootle and St Helens.

The market figures below are reported nationally or at regional level by the sector's research sources, attributed to each source, and used as context rather than a Merseyside-specific measurement. The sale-price data is genuinely local and sourced from HM Land Registry price paid records.

Holiday let catchments across Merseyside

Merseyside is reached via A565, A5036, A580, M57 J2 and M57 J4, and good access plus recognisable destinations are what drive the bookings and nightly rates a short let can achieve. Planning and short-term-let licensing questions are determined locally by Sefton Council, Knowsley Council, Liverpool City Council and St Helens Borough Council, and a lender will want the position confirmed where it applies.

Occupancy, nightly rates and yields

Across the UK there are around ~300,000 listings active short-term-let listings (AirDNA, UK Short-Term Rental Outlook, 2025), with average occupancy of around 60% and indicative average daily rates of ~£170 a night (AirDNA, UK Short-Term Rental Outlook, 2025). For this region, occupancy runs at about 64% (North West, AirDNA, UK Short-Term Rental Outlook, 2025) and nightly rates at about 175 £/night (North West, AirDNA, UK Short-Term Rental Outlook, 2025).

What a holiday let earns

Sykes reports indicative gross annual earnings of around ~£24,000 a year for a let holiday property (Sykes Holiday Cottages, Staycation Index 2025, 2025 index), though the figure varies widely by region, size and occupancy, and North West holiday lets are reported nearer 28000 £/yr (Sykes Holiday Cottages, Staycation Index 2025, 2025). Indicative gross holiday-let yields run around around 6 to 10% (Sykes Holiday Cottages / Savills leisure research, 2025), ahead of typical long-term lettings but against higher management cost and seasonality.

Holiday let demand signals in Merseyside

Buying a holiday let in Merseyside starts with the local property market: the 3 Merseyside areas we track show an average median sale price of around £159,000 on HM Land Registry data, across 6,623 residential transactions in the last twelve months, which sets the entry price a holiday let mortgage is sized against. Around around 80% of UK holiday-let demand is domestic staycation trips (VisitEngland, GB Tourism Survey, 2024), which keeps well-located North West stock letting through the year.

Holiday let finance in Merseyside

We arrange the full range of holiday let and serviced accommodation finance across Merseyside: holiday let mortgages and serviced accommodation mortgages on trading short-lets, bridging for conversions and auctions, development finance for builds and major conversions, and remortgages and portfolio facilities for the long-term hold. Send us the deal and we will come back within one working day.

Holiday let market figures are published nationally or at North West level (Sykes Staycation Index owner earnings; AirDNA short-term-rental analytics; Savills leisure research) and are presented as context for Merseyside rather than a county-specific measurement. Housing-transaction figures are HM Land Registry price paid data for the towns we track.