Market report

The East Riding of Yorkshire holiday let market

A holiday let and serviced accommodation market report for East Riding of Yorkshire, with the finance we arrange across 5 towns in the county.

5
Towns
160 £/night
Avg nightly rate (Yorkshire & Humber)
around 60%
Avg occupancy (UK)
3,714
House sales, 12m (tracked towns)
Matt Lenzie
Written and reviewed by Matt Lenzie Founder & Principal Broker · 25 years arranging commercial property finance

East Riding of Yorkshire sits within the Yorkshire and the Humber holiday let and serviced accommodation market. The East Riding takes its name from a historic subdivision of Yorkshire, and its largest settlement, Kingston upon Hull, is a major port on the Humber Estuary. We arrange holiday let mortgages, serviced accommodation mortgages, bridging, development finance, remortgages and portfolio facilities on short-let property across the county, covering 5 catchments, led by Kingston upon Hull, Goole, Grimsby and Scunthorpe.

The market figures below are reported nationally or at regional level by the sector's research sources, attributed to each source, and used as context rather than a East Riding of Yorkshire-specific measurement. The sale-price data is genuinely local and sourced from HM Land Registry price paid records.

Holiday let catchments across East Riding of Yorkshire

East Riding of Yorkshire is reached via A1079, A1174, A164, M62 J36 and M18 J5, and good access plus recognisable destinations are what drive the bookings and nightly rates a short let can achieve. Planning and short-term-let licensing questions are determined locally by East Riding of Yorkshire Council, North East Lincolnshire Council, Kingston upon Hull City Council and North Lincolnshire Council, and a lender will want the position confirmed where it applies.

Occupancy, nightly rates and yields

Across the UK there are around ~300,000 listings active short-term-let listings (AirDNA, UK Short-Term Rental Outlook, 2025), with average occupancy of around 60% and indicative average daily rates of ~£170 a night (AirDNA, UK Short-Term Rental Outlook, 2025). For this region, occupancy runs at about 61% (Yorkshire & Humber, AirDNA, UK Short-Term Rental Outlook, 2025) and nightly rates at about 160 £/night (Yorkshire & Humber, AirDNA, UK Short-Term Rental Outlook, 2025).

What a holiday let earns

Sykes reports indicative gross annual earnings of around ~£24,000 a year for a let holiday property (Sykes Holiday Cottages, Staycation Index 2025, 2025 index), though the figure varies widely by region, size and occupancy, and Yorkshire & Humber holiday lets are reported nearer 26000 £/yr (Sykes Holiday Cottages, Staycation Index 2025, 2025). Indicative gross holiday-let yields run around around 6 to 10% (Sykes Holiday Cottages / Savills leisure research, 2025), ahead of typical long-term lettings but against higher management cost and seasonality.

Holiday let demand signals in East Riding of Yorkshire

Buying a holiday let in East Riding of Yorkshire starts with the local property market: the 3 East Riding of Yorkshire areas we track show an average median sale price of around £185,452 on HM Land Registry data, across 3,714 residential transactions in the last twelve months, which sets the entry price a holiday let mortgage is sized against. Around around 80% of UK holiday-let demand is domestic staycation trips (VisitEngland, GB Tourism Survey, 2024), which keeps well-located Yorkshire and the Humber stock letting through the year.

Holiday let finance in East Riding of Yorkshire

We arrange the full range of holiday let and serviced accommodation finance across East Riding of Yorkshire: holiday let mortgages and serviced accommodation mortgages on trading short-lets, bridging for conversions and auctions, development finance for builds and major conversions, and remortgages and portfolio facilities for the long-term hold. Send us the deal and we will come back within one working day.

Holiday let market figures are published nationally or at Yorkshire and the Humber level (Sykes Staycation Index owner earnings; AirDNA short-term-rental analytics; Savills leisure research) and are presented as context for East Riding of Yorkshire rather than a county-specific measurement. Housing-transaction figures are HM Land Registry price paid data for the towns we track.

By town

Holiday let finance by town in East Riding of Yorkshire

Each town carries its own market profile, demand signals and context.

Finance

The finance we arrange in East Riding of Yorkshire

Seven products across the whole holiday let and serviced accommodation journey.

Holiday let mortgages

We arrange holiday let mortgages for investors buying or refinancing furnished short-let properties across the UK, from coastal cottages to city apartments.

Serviced accommodation mortgages

We arrange finance for serviced accommodation businesses across the UK, from multi-unit short-let blocks to aparthotel-style operations run on commercial lines.

Holiday let & serviced accommodation bridging

We arrange fast, short-term bridging loans for holiday lets and serviced accommodation across the UK: auction buys, conversions, refurbishments and chain breaks.

Holiday let development finance

We arrange funding for ground-up holiday let and aparthotel schemes and for conversions of barns, chapels and commercial buildings into serviced accommodation across the UK.

Holiday let remortgage & refinance

We arrange holiday let remortgages and serviced accommodation refinance across the UK: better terms at maturity, equity released against growing short-let income, and clean moves off a bridge or a residential loan onto a proper holiday let mortgage.

Holiday let portfolio finance

We arrange facility-level funding secured across multiple holiday lets and serviced accommodation units, often held in a limited company, replacing a patchwork of loans with one structure sized on the whole short-let income.

Aparthotel & serviced apartment finance

We arrange commercial finance for larger, operationally run serviced accommodation: aparthotels and serviced apartment blocks sized on trading performance rather than a single short-let income figure.

Property types

Property types we fund across East Riding of Yorkshire

Every property type is underwritten differently. We know which lenders back each one.

Funding a holiday let in East Riding of Yorkshire?

Send us the outline and we will come back with a view on fundability and likely terms.