Holiday let finance in the West Midlands

The West Midlands is crossed by the River Severn, the longest river in the UK, and is home to the Ironbridge Gorge World Heritage Site. We arrange the full range of holiday let and serviced accommodation finance across the West Midlands, from the holiday let mortgages and serviced accommodation mortgages that buy and hold a short-let property to the bridging, conversion and development finance behind a refurbishment, a barn conversion or a change-of-use scheme. Short-term-rental market data is published at national and regional level by the Sykes Staycation Index, AirDNA and VisitBritain, so the figures above are attributed to their sources, while the housing-transaction figure is genuinely local Land Registry data for the towns we track.

The West Midlands blends premium Cotswold rural lets with a city and corporate serviced-apartment market around Birmingham and the NEC, on indicative occupancy around 60 percent and average daily rates near £155 (AirDNA 2025). The Cotswolds command some of the highest rural-let rates in England and draw international as well as domestic guests, while Birmingham serviced apartments trade on events, sport and business travel. We fund Cotswold cottage and barn conversions, Stratford and Shropshire holiday lets and Birmingham aparthotel schemes.

What drives the West Midlands holiday let market:

• the Cotswolds as a premium domestic and international rural-let destination
• Stratford-upon-Avon, Warwick and the Shakespeare heritage trail
• Birmingham and the NEC driving city and corporate serviced-apartment demand

Benchmark figures from AirDNA, UK Short-Term Rental Outlook; Sykes Holiday Cottages, Staycation Index 2025. Regional commentary draws on AirDNA (UK Short-Term Rental Outlook, 2025); Sykes Holiday Cottages (Staycation Index, 2025).